Tuesday, August 8, 2017

Erwin Schockel's "The Political Poster"

Erwin Schockel’s book Das politische Plakat is one of the most interesting Nazi books on propaganda.  Published in 1938 (with a second printing in 1939), it was intended as the first of a series of books for Nazi propagandists.  The outbreak of war put an end to the plan.

I’ve translated what to me is the most interesting chapter: a discussion of good and bad posters, with many examples.  For example, this poster from the Economic Party is discussed as an amusingly bad poster.

This, on the other hand, is a good one:

Schockel thinks it has a serious weakness: Hitler looks like a Hollywood film actor in soft focus rather than the all-powerful Führer.

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